Appointment of digital signage specialist Chris Frampton coincides with plans for rapid expansion

Vendor Dynamax has appointed an industry veteran to help it to build its channel business.

Chris Frampton, sales and marketing director at Dynamax, has been involved in in-store digital signage projects for more than a decade.

Ian McKenzie, chief executive of Dynamax, said: “We are delighted to have attracted such a capable and well-known industry figure to this key role. His background in delivering significant digital signage networks dovetails perfectly with our plans to expand the company rapidly.”

Frampton told CRN: “My role at Dynamax is to develop the channel by helping resellers to understand what’s going on in the digital signage sector and show them ways in which we can help them expand their network offerings.

“Digital signage is an ideal market for audiovisual [AV] and networking resellers to get into. We don’t want to have so many resellers that they all start competing with each other. But we could definitely handle another 10 to 15 VARs in the UK, and still provide a lot of opportunities for each reseller.”

Frampton added that retailers know they need to build IP network infrastructures to communicate across their stores.

“Resellers that get in at the early stages with these retailers will see a good two to three years of work,” he said.

Lisa Duckett, director marketing communications at AV vendor Clarity Visual Systems, said: “AV and networking resellers are ideally placed to sell digital signage. Digital signage initiatives are driven by marketing, so resellers won’t be selling solutions to their traditional IT contacts: they’ll need to establish contacts in marketing departments.”