Barcelona, Spain – End2End, Europe’s leading provider of managed service solutions for mobile data, and Vodafone New Zealand, New Zealand’s largest mobile phone operator, today announced that Vodafone has fully outsourced its operations and management of mobile games proposition to End2End.

End2End is providing Vodafone NZ its award winning Content Retailing Solution, a fully outsourced, managed and hosted mobile games retailing service, including content sourcing and deployment, retail management and settlement. It also offers Vodafone NZ the option to run an operator branded ‘Club Zone’ with global cross-operator connected gaming, community and multiplayer.

“With End2End running our portal we can now bring games to market more quickly and cost effectively whilst not having to deal with the technical complexities and administrative burden,” said Charlie Clementson, Head of Vodafone live! of Vodafone New Zealand. “This leaves us to focus on the marketing instead, which combined with the very active retailing efforts by End2End, gives us a significant uptake in sales volumes.”

“This is a significant deal for End2End both in terms of expanding our global relations with Vodafone, as well as confirming the value of our local presence in the APAC region”, says Bernadette Lyons, Managing Director of End2End. “We are very happy with the cooperation with Vodafone in New Zeeland, and the uptake of the service is looking very promising.”