Honda creates Brand Ambassadors with CERTPOINT

Honda creates Brand Ambassadors with CERTPOINT

Enhanced knowledge sharing and training to help exceed customer expectations

Global Learning Infrastructure and solutions specialist CERTPOINT has signed a deal with Honda Motor Europe (HME) to improve business efficiency with the introduction of a comprehensive knowledge sharing and learning programme designed to create 'brand ambassadors'. CERTPOINT's VLS multi-lingual software will help provide 40,000 employees, distributors and dealers throughout Europe* with a mixture of e-learning, classroom training and product information.

“Like many large organisations these days, Honda Motor Europe needs to deliver regular training to more of its people in an efficient and timely manner,” explains Dick Klein, head of customer operations with Honda Motor Europe. “We wanted to change the learning culture within Honda so that everyone could learn within working hours. We also wanted to establish a central repository of information and to enhance the skills base of all our employees and dealers to help us exceed customer expectations.”

“We approached CERTPOINT as they understood our business challenges and they were able to deliver a strategic solution without cutting corners. It is vital in today's customer service driven market that everyone working for the business is able to act as a 'brand ambassador'.” adds Klein.

Training is delivered on job title, responsibility and local regional requirements. The long term aim of HME’s training initiative is to ensure knowledge is shared across the entire enterprise, meaning increased levels of excellence both in terms of technology and enhanced customer service.

Ara Ohanian, CEO, Founder and President of CERTPOINT said “We are extremely pleased that Honda Motor Europe selected us to support their continued accomplishments in bringing innovation, dedication and quality to its customers.”

Ohanian concludes, “Our CERTPOINT VLS suite is unlike any other. It is the only system on the market that brings together essential e-learning and administrative tools into a seamless and adaptable platform. Our vertical sector expertise and strategic approach allows our customers to sharpen their competitive edge by maximising and aligning their knowledge assets.”

Honda Motor Europe has a Global licence to deliver CERTPOINT VLS training in 32 languages, covering a wide range of products across its three core lines of business: automobiles, motor cycles and power equipment, including engines for motor boats.

* Specific European countries include Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Russia, Slovakia, Spain, Sweden, Switzerland, Ukraine, and the United Kingdom.