The Quadtec digital LCD watch by Equitime takes a fresh approach to display time digitally. The Quadtec watch can be set to show the number of minutes to the full hour. Additionally it is the first watch to display the minutes at the location of the current quarter.

The design is actually that smart to switch the count down of minutes after the first 30 min. The result is that you actually start reading the time on a digital display as you would on an analog one. You start saying 11 min. to ten instead 9:49. This is really a great idea.

You can customize the Quadtec time display in several ways to find the most comfortable way for you to tell the time naturally.

The Quadtec has no fancy features, only a backlight, an alarm and a selection of three different bands (stainless, leather and silicone). The Quadtec watch is available for $490 online at Quadtec.

About Equitime:
Equitime is an atypical and highly imaginative venture between an "odd couple" of time – a patent lawyer and a product designer. Berj Terzian, who is President and CEO, is also a musician, Korean War NCO, chemist, patent attorney and inventor. Fredi Brodmann, who is Vice President and Creative Director, is an award winning watch and product designer with a passion for innovation. Of course the watch is patented.