Vendor looking to double indirect sales

Web hosting provider Fasthosts has re-launched its reseller programme in a bid to increase its indirect sales channel by 50 per cent.

Fasthosts claims it has completely redesigned its reseller offering to increase profitability and make the delivery of hosting solutions to third party clients more efficient than ever before.

The new package consists of domain registration, email and web hosting, broadband and dialup provision, as well as a new Application Programming Interface (API) which will enable resellers to configure their account to automatically provision new orders and deliver additional items to clients with a minimum of effort.

Andrew Michael, chief executive of Fasthosts, said: "In today's highly competitive market-place it has been impossible for resellers to develop and distinguish themselves on services without eroding profit margins. The Fasthosts Reseller package has changed that. Our package provides resellers with the tools and knowledge to create a totally unique offering that delivers added value to their customers, while also improving efficiency and cutting costs throughout the business."

Mark Snape, chief executive of Fasthosts reseller Novate, said: "The Fasthosts Reseller package has enabled us to focus on adding value to our product and to the customer experience. By adopting the highly automated business model the reseller account provides, we've been able to increase our business without increasing overheads thus boosting our profit margin."