The "picture perfect" (as Sony calls it) BRAVIA E4000 series lets you create a personal artistic statement and display breathtaking still images for everyone to enjoy. A radical departure from traditional sets, the newest BRAVIA series proves your TV doesn’t have to be a boring black rectangle taking up space when you’re not watching your favourite shows.

The beautifully styled E4000 series makes an elegant addition to any room décor. Inspired by the new Draw the LINE design concept by Sony, its clean, understated lines enhance your environment without distracting from enjoyment of the total viewing experience.

32-inch and 40-inch Full HD models are supplied with a stand, or can be wall mounted to become an integral part of your personal living space alongside other framed works of art. They’re complemented by a smaller 26-inch model – also wall mountable – that’s ideal for freestanding on a desk or table top with family photos.

There’s a choice of four colour frame options to blend effortlessly with contemporary or traditional interiors: Midnight Sky, Aluminium, Pearly White and Dark Walnut.

The E4000 series features Picture Frame Mode, displaying your favourite image on screen to suit your mood or the ambience of the room. Whether you’re socialising with dinner guests or just relaxing, Picture Frame Mode turns your TV screen into a ‘blank canvas’ for displaying treasured images with quality like no other.

By default you can select from a gallery of six artistic masterpieces stored in the television’s memory, ranging from beautiful landscapes to Pop Art and van Gogh.¹

Superb HD quality images are displayed in Picture Frame Mode with lush, warm colours and exquisite detail. In contrast with normal TV viewing mode, image brightness is reduced to mimic a real painting.

Alternatively, Picture Frame Mode is ideal for showing off your favourite photo, whether it’s a family portrait or an unforgettable holiday moment. Images can be displayed from any connected USB flash memory device such as a Micro Vault Tiny that slips discreetly into a socket on the side of the TV set.

When in Picture Frame Mode, power consumption is 35% lower than watching regular TV². For even greater energy efficiency, a timer switches from Picture Frame Mode to power-saving Standby Mode after a preset time – great for people who forget to switch off. This season’s BRAVIA line-up is also the most energy efficiency yet from Sony: in Standby Mode the E4000 consumes just 0.19W of power.

As you’d expect, the BRAVIA E4000 delivers superb picture quality whether you’re enjoying regular broadcasts, DVDs, movies on Blu-ray Disc, the latest PLAYSTATION®3 games or HD footage captured with your Handycam® camcorder.

The range-topping 40-inch model features x.v.Colour for displaying an extended, more lifelike colour palette with compatible sources. The same model also supports PhotoTV HD mode, ensuring amazingly lifelike reproduction of still photos from a connected compatible Cyber-shot or a compatible α³ digital SLR camera.

“Once again Sony is reinventing ideas about your television’s role in the living room,” says Hiroshi Sakamoto, Marketing and Product Planning Vice President, TV Operations Europe, Sony Europe. “The BRAVIA E4000 series blurs boundaries between consumer electronics and fine art. This innovative, gorgeously styled television set looks as good on your wall as the pictures it displays.”