Vocus On-Demand Public Relations Software Tips the PR Scales for the Campaign for Youth Justice

Vocus On-Demand Public Relations Software Tips the PR Scales for the Campaign for Youth Justice

Vocus' fully-integrated on-demand PR management software enables the Campaign for Youth Justice to increase its public relations effectiveness with its comprehensive media database, news monitoring, and news distribution.

Lanham, MD - Vocus, Inc., a leading provider of on-demand software for public relations management, today announced that the Campaign for Youth Justice, a national organization working to keep youth from being prosecuted in the adult criminal justice system, has selected Vocus' PR software to manage its public relations activities. Using Vocus, the Campaign will be able to increase the effectiveness of its PR initiatives and help raise awareness and spread the message for its cause.

"PR Management tools are vital in any media relations position. You can't get your message to the public without contacting media outlets and pitching your story. A reporter database offers the means to do that," said Eric Solomon, Director of Media Relations for the Campaign for Youth Justice. "I am aware of the many PR products and services that are on the market and was lucky to have had the opportunity to use Vocus in my previous job, making it an easy decision to implement it my current position."

Solomon continued, "Vocus' easy-to-use system frees up more time in my schedule. It offers a product that is customizable to any organization with a very competitive price, especially when you have a tight budget. The company also provides a dedicated account representative that is always around to help if I run into problems, as well as providing free webinars to its customers to keep up with the latest PR trends."

The Campaign for Youth Justice is a national organization dedicated to ending the practice of trying, sentencing, and incarcerating youth under the age of 18 in the adult criminal justice system. On average 7,500 kids are in an adult jail on any given day and the Campaign is working with members of Congress to eliminate the placement of kids in adult jails by reauthorizing the Juvenile Justice & Delinquency Prevention Act (JJDPA) Monitoring the news surrounding and impacting their issue can be challenging.

"This issue is so important that Vocus' News On-Demand is an essential tool for us. While some search engines are a good source of news, they can only do so much to find relevant articles. Vocus monitors news from outlets that you would have never found otherwise and funnels the news clips directly into your system," said Solomon. "It is a great way for our organization to keep track of what reporters we talk to, as well as the many news clips that are printed on our issue."

Solomon continued, "Vocus is like an assistant that I never had to hire. It is nice to have so many features available to you with a couple clicks of the mouse. The value of Vocus compared to other systems is unbelievable. The price and the customer service are unbeatable."