Demand for Transduco Pavilion at Sibos 2008 unaffected by tough economic climate

London and Frankfurt – Transduco, the specialist provider of cross-border business development services for companies operating across the English, French and German speaking financial services technology sectors announced that Datamation and AnaSys have become the first exhibitors to sign up for the Transduco Pavilion at Sibos 2008 in Vienna. Despite the tough economic climate, interest in the first Transduco Pavilion at Sibos has been strong with potential suppliers attracted by Transduco’s unique business model for industry events.

Sibos is the world’s premier financial services exhibition. It is the highlight of the year for many companies looking to raise profile, generate leads and find new business partners. The location for Sibos moves to a new continent each year. This brings fresh language and cultural barriers to overcome as well as putting pressure on resources. The Transduco Pavilion offers a cost effective method of gaining access to the German speaking market. Previous Transduco Pavilion clients include SWIFT, the EBA Group, GoldenSource, CB.net, Trace Financial, ProfitStars, City Networks and Datamation.

Sotiris Nossis, Founder and Managing Director of payment solution specialists, Datamation said, “By joining the community stand on the Transduco Pavilion we again combine the best of both worlds: a place at a key industry events and a low cost, low resource method of having a highly effective presence. Transduco’s professional services ensure the events we attend run smoothly. I am looking forward to working with the Transduco team to make Sibos a huge success.”

Stefan Mies, Founder and Managing Director of Transduco comments, “For many companies the investment in attending Sibos will take a significant portion of their marketing budget. Transduco are experts in helping exhibitors get the maximum value from each event. The unique services that we offer ensure our clients can focus on achieving their business objectives safe in the knowledge that organization and logistics have been taken care of.”

Elisabeth Lehmann, Founder and CEO of AnaSys said, “The Transduco Pavilion provides AnaSys with the ideal platform to cost-effectively promote our SWIFT services at Sibos. We were attracted by Transduco’s strong track record in helping companies secure maximum value from their investment in exhibitions.”

The Transduco Pavilion is a shared community stand that provides an innovative and affordable bridge to the German speaking market. Suppliers have full local language support from Transduco. The Transduco Pavilion frees up time and resource that can be better spent on value added sales and marketing activities. Exhibitors get a high quality platform on a shared stand at a fraction of the cost and resource overheads associated with going it alone.

Mies concludes, “Early interest in the Transduco Pavilion at Sibos has exceeded our expectations and space is selling fast. We look forward to working with Datamation and AnaSys and the members of the Transduco Pavilion community to ensure Sibos 2008 delivers a measurable return on investment. We are also experiencing strong interest in the Transduco Pavilions that will be run at FundForum in Barcelona, July 2008 and the European Banking and Insurance Fair in Frankfurt, November 2008.”