London and Frankfurt – Transduco, the specialist provider of cross-border business development services for companies operating across the English, French and German speaking financial services technology sectors commented today that more companies are turning to partners and channel sales as a means of combating a potential fall in demand from existing markets.

The global credit crunch and tougher economic climate has already led many companies to look at German speaking markets for new sources of customers, revenue and profit. Transduco’s work with international IT companies confirms the German market remains an attractive proposition, fuelled by its position as the third largest economy in the world.

Stefan Mies, Founder and Managing Director of Transduco comments, “Financial services companies are challenged by greater competition and pressure on profit margins to deliver shareholder value, which in turn leads to tightening of IT budgets. The knock on effect is that actively seeking out opportunities to increase sales, revenue and margins outside of existing markets and partnering and exploiting pre-existing channels to market are of greater importance.”

Finding appropriate new partners can often be a challenging process, particularly in a new country, where language, culture and distance barriers may prove problematic. The obstacles do not end there. Not all partnerships deliver the required results from the start and many never get beyond issuing a joint press release. This is where Transduco can help companies to quickly and efficiently establish a solid base to launch their business and alliance partner programs in German speaking markets.

Experience shows that a partner program based on mutual commitment to finance goals has the best chance of success. Effective partnership management can generate significant savings when a pre-existing infrastructure is in place and access to the market can be immediate. It allows companies to identify previously unknown markets and extend geographical reach.

Mies concludes, “Businesses that want to thrive in today’s market must have an effective channel management strategy. With our long-standing experience in this area, Transduco is well positioned to deliver real benefits with relevant targeted services that enable clients to make an immediate impact, generate revenue and gain market share.”

Services include strategic consulting to assist with the conception and implementation of a tailored partner management program, consulting and support during rollout of the partner management activities, identification and selection of business partners and co-operative marketing opportunities.”