Sony has announced its new Cyber-shot S730 entry point digital camera here in Weybridge today. The Cyber-shot S730 sports a Sony 3x optical zoom lens with a 7.2 effective megapixel sensor.

The Cyber-shot S730 lets you grab clear, blur-free pictures without the aid of flash if you’re shooting in low light or on cloudy days. Selecting ‘High Sensitivity’ mode on the easy-to-adjust mode dial boosts sensitivity to ISO 1250. This allows shooting at faster shutter speeds to reduce the risk of camera shake, even with moving subjects.

A new multi-point autofocus mode ensures pin-sharp images, even when your subject is moving or isn’t in the centre of the frame.

Pictures and camera settings can be viewed clearly on the large 2.4-inch screen. Touching a button switches instantly to Playback mode, making it quick and easy to check pictures during shooting. There’s also an on-screen Histogram mode that displays image brightness in graphical form – useful if you’re fine-tuning exposure settings for the best possible results.

Even if you’re new to digital photography, the Cyber-shot S730 guides you with a handy display of functions like flash, macro and self-timer settings. There’s also on-screen advice to help you select the right settings for your chosen subject as selected with the Shooting Mode dial.

The Cyber-shot S730 can even help beginners pick the optimum image size for shooting, depending on your preferred printing paper size and the amount of memory space remaining.

Key features

7.2 effective megapixels

2.4-inch LCD screen with wide viewing angle

High Sensitivity ISO 1250 for reduced camera shake

Easy-to-use on-screen function guide

3x optical zoom lens

The Cyber-shot S730 will be available throughout Europe from mid January 2008.