Vendor partners with distributor following restructure of sales strategy

Mobile computing specialist Psion Teklogix UK has partnered with Varlink to distribute its range of mobile terminals.

As a result of the deal, Varlink will supply the complete range of Psion Teklogix mobile data collection products to its reseller base.

Darrel Williams, director of mobile sales at Psion Teklogix UK, said: " Varlink is a perfect distributor partner for us. The company is very experienced in meeting the needs of IT resellers, having spent many years in IT distribution.

"In as little as two years, Varlink has excelled with its creative marketing, clearly supporting its high growth and excellent performance."

Varlink's appointment follows Psion's recent restructure of its UK sales operation, which ensures its range of mobile computing products is only available through authorised distributors and resellers. The vendor will sell its supply chain products direct.

Mike Pullon, managing director of Varlink, said: "Varlink is actively working with over 750 VARs in the UK. Psion Teklogix offers a range of products that meet the operational needs of end users and clearly understands the role and requirements of resellers. We believe that our new agreement will benefit both parties as well as resellers, and ultimately, end users."