After spending the last 24 hours abusing Cowon's latest A3 portable video player, I have to say I'm pretty impressed...mostly. As a high-capacity portable video player, the A3 offers spectacular video resolution (800 x 480) and supports just about every file format under the sun. Along with its built-in video recording capability and a high-quality video output, the Cowon A3 is an undeniable force to be reckoned with in the PVP marketplace.

It's not all gumdrops and unicorns, however. I was a bit disappointed to see that aside from a dramatic jump in format support and screen resolution, the A3 is almost indistinguishable from the Cowon A2. Last year, we called Cowon out on the A2's frustrating miniature joystick navigation and lack of support for DRM-protected WMV and WMA files, and yet, the new A3 still hasn't addressed these drawbacks. Competitors such as the Archos 605 WiFi and Creative Zen Vision W, might not have DivX 6.0 format support, but they trump the A3 on navigation and support for video and music download services.

That said, if I'm being completely candid here, most of the digital video geeks I know rip their content from DVDs or pull it off their computer-based DVR systems. The kind of serious file hoarder who's putting down US$399 for a 60GB portable video player isn't buying DRM-wrapped movies from CinemaNow at US$15 a pop. Still, it would be nice if Cowon offered the option.

Despite all the wizardry packed into the A3, my gut tells me it's going to be a hard sell for Cowon. Archos is selling their 160GB Wi-Fi-enabled PVP, the 605 WiFi, for the same US$399 price as Cowon's 60GB, non-Wi-Fi, A3. Granted, the A3 is technically superior to the Archos in many ways, but the allure of the 605's increased storage, touch-screen interface, and Wi-Fi capabilities, is hard to resist. Could there be a prizefight brewing?