Oracle has reaffirmed its commitment to the channel by unveiling a range of new tools to help its partners drive business forward.

At its Oracle Partner Network Day event last week at the Arsenal Emirates Stadium, the database software vendor unveiled its Oracle Marketing Services for Partners portal that will offer tools and services to help VARs carry out effective and targeted marketing activities.

The vendor also launched a new Oracle Business Accelerator Authoring Tool based on its JD Edwards software, which will give partners the ability to design and build new interactive questionnaires.

Stein Surlien, vice president of EMEA alliances and channels at Oracle, said: “Partners are very important to Oracle. About 44 per cent of our total licence revenue last year came through the channel and it has been showing double digit growth for the past five years.

We are spending $40m in partner development every year. Partnering excellence is one of our five key drivers and profitability is key.”

David Forrest, director at Oracle certified partner Percipient, said: “Over the past five years there have been changes in our relationship with Oracle. It has been a great relationship in terms of marketing, lead generation, advertising and exhibitions.”