Distributor signs Zotac deal

Realtime Distribution has entered into a distribution deal with graphics manufacturer Zotac for nVidia products. Graphics system maker, Zotac, will supply Realtime with nVidia graphics chips to complement the distributor’s portfolio of gaming PC products.

Richard Marsden, sales manager for Realtime, said: “Realtime has a strong relationship with Zotac, not just through this partnership but also through the relationship with their employees. As an nVidia partner, Zotac has a strong recognised brand.

“Our VARs will benefit from buying a branded product through a distributor they trust. Zotac’s Amp products complement Realtime’s graphics card portfolio as we can

now source all PC components aimed at the PC gamer,” he added.

Darren Roberts, northern Europe sales manager at graphics vendor Zotac, said: “Realtime is a fast and growing company, as is Zotac. The partnership seems like a good match as both companies are eager to drive their businesses forward.

“We are building strong relationships with their sales people, as they are the ones that actually sell the product. They know the market well from entry-level workstation PCs up to high-end gaming and the upgrades industry,” added Roberts.

Roberts denied that the new partnership overlaps with its existing distributor, Centerprise. “Zotac realised there is a demand for such products, as every PC needs a graphics card. We wanted to sell into other avenues without taking business away from Centerprise and the partnership with Realtime does just that,” he said.