Alliance includes sharing of technology and intellectual property

Microsoft has teamed up with Phase One to explore ways to improve imaging solutions for professional photographers and enthusiasts.

Microsoft said that it will work with the digital image capturing firm to develop technologies for Windows that promote innovation in the digital photography space.

The alliance includes the sharing of technology and intellectual property assets as well as joint marketing.

"Microsoft and Phase One are joining forces to develop solutions for Windows that meet the sophisticated needs of professional and 'prosumer' photographers, " said Kostas Mallios, general manager of the Rich Media Group at Microsoft.

The alliance builds on Microsoft's focus in the digital imaging market by ensuring that professional-quality tools for the Windows platform are accessible for enthusiasts.

"Professional photographers are always looking for ways to reduce the amount of time they spend in front of the computer," said Phase One chief executive Henrik Hakonsson.

"At the same time, enthusiasts want professional-quality tools but do not want to be bogged down with features and functions that they will not use.

"We believe that our combined expertise will help address these needs to the benefit of our customers."

Microsoft and Olympus signed a broad patent cross-licensing agreement earlier this month to further the development of each other's product lines.

The companies said that the collaboration will promote the exchange of information and incorporation of patented technologies into numerous consumer electronics products, particularly those that involve digital imaging te chnologies.