Over 56% of all Internet searches on "real estate" and related terms are conducted on Google and it's search partner sites, and the majority of those searchers are actively looking for listings or referrals to brokers and agents.

In order to help consumers find them, Google is taking part in the NAR event in New Orleans to help Real Estate Professionals in getting enlisted on Google Base, free of cost.

Google also has dedicated pages for brokers, agents, MLS and IDX vendors to help them upload their listing.