Google's ad inventory is overflowing and in order to accommodate all its advertising clients Google has decided to print Google Ads in all major U.S. dailies including The Washington Post, The New York Times, The Tribune, The Boston Globe, Seattle Times, Philadelphia Inquirer, Chicago Tribune and others by next month. Initially, during the test phase, Google will merely play the role of an ad booking agent bringing advertisers and newspapers together but once the program moves out of the alpha phase in January 2007, Google, as an advertising broker, will starting charging newspapers a 20% commission for every ad booked through the Adwords interface.

Unlike AdSense, where advertisers rarely exercise control over the ultimate placement of their ads, the newspaper program would enable advertisers to pick specific newspapers and even specific sections of newspapers. Newspapers may reject ads that don't fit or do not meet standards of taste and can establish prices on which advertisers may bid.

Google had already taken a step ahead in radio advertising by its acquisition of dMark Broadcasting, a firm with an automated system for selling and placing advertisements on the radio.

Google's attempt at magazine advertising has been a failure and according to Google Chief Executive Eric Schmidt, Google is addressing the problems and is marketing its advertising services to nearly 100 magazines.