The onboard memory in Cowon's new iAUDIO F2 audio player may max out at a piddly 2GB, but wow – don't it look just like a cellphone? Gimmick-hungry gadget fans in Japan may be in for a shock, however, as the F2 has more than just its looks going for it. Aside from the usual MP3, WMA (DRM10) and WAV playback, the thing supports OGG and FLAC too.

The tiny 1.3-inch color LCD can also display JPEGs and XviD movies at up to 15 frames per second and the battery is rated at 8 hours for video and 22 for audio. It'll also permit you to record from its FM radio, via the line-in or through the internal mic. As for the rest of the stats, you're looking at USB 2.0 mass storage, a weight of 39 grams and a price tag of ¥21,980 (US$184) for the 2GB model.