24 – this could be the worst day of Apple's life

Social networking site MySpace is taking the first steps to setting up a rival service to Apple's iTunes by selling television episodes on its site, according to The Wall Street Journal.

MySpace, which was bought by Rupert Murdoch's News Corporation in July last year, will sell episodes of Fox's 24 from the first season and the currently-airing series five at $1.99 each.

Two episodes of 24 will be sponsored by Burger King, which surfers can view for free.

Fox, which is also owned by News Corporation, announced only last week that it will sell its TV shows on iTunes.