Travel firm deploys new content management system

Online travel firm Cheapflights has deployed a content management system to improve the timing and delivery of resort information and special offers.

The company, which provides travel price, search and comparison services, is deploying Percussion Software’s Rhythmyx technology for sites in the UK and USA to provide extra information linked to search results.

A bespoke data management system identifies and sorts up to 15 million deals a day from 500 travel industry advertising partners and aims to present the best and timeliest deals.

Rhythmyx allows customisation to be focused on meeting specific needs, will be used to control the delivery of commercially sensitive and time critical content such as special flight or hotel offers which coincide with key calendar dates.

‘The delivery of additional content to Cheapflights users to help them make more informed decisions will help build traffic further as well as loyalty,’ said Milenko Beslic, head of technology (USA), Cheapflights.

Beslic says use of XML standards was key in choosing the software.

‘It allows us to leverage our existing technology so deployment time and resource utilisation was much improved. The advanced workflow and management integration with standard wordprocessing applications were also a key selling point for our editorial teams,’ he said.