Hosted CRM giant reveals plan to buy Sendia and enable mobile access to its marketplace

Salesforce is to buy Sendia in a deal that will mobile-enable applications on the AppExchange online marketplace.

The on-demand salesforce automation pioneer will pay $15m for Sendia, a small US developer of software that allows developers to automate deployment of programs for a range of mobile platforms.

Salesforce will call the service AppExchange Mobile and make the service free to users of its top-end Unlimited Edition tariff. Other subscribers will pay £30 per user per month. Salesforce has also mobile-enabled 60 applications on AppExchange.