Success of cashback promotion sees vendor extend it for another month

Lexmark has revealed that its C522n end-user cashback promotion has exceeded expectations three-fold since the promotion began in January.

Due to this success, the cashback promotion, which offers end users the chance to claim £150 back on up to five C522n purchases, will now be extended until 18 May.

“At the start of this year we were clear in our desire to be easier to do business with," said Mark Seaman, SMB director, Lexmark UK. “We are delighted that the strategy of having a clear and simple promotions programme has worked so well and the feedback from our partners is overwhelmingly positive.”

Darren Hamer, technical director at reseller Active Technology, said: “The Lexmark promotion on its C522n printer model has had a very positive effect on sales for Active Technology. We have found Lexmark easy to do business with and are delighted that they are continuing to support resellers with a clear promotional programme."

Lexmark is also running two further end-user cashback promotions. Customers can claim back between £20 and £150 on the purchase of up to five of Lexmark’s E-series range of mono laser printers until 18 June, while customers who purchase an X7350 business all-in-one printer before 18 May can claim £60 back.

Lexmark is also providing web banners for resellers to advertise the offers on their own website.