Trinity Street meets need for reliability and speed with managed ecommerce system

Trinity Street, an online services provider for the music industry, has adopted a hosted server to manage its growing ecommerce operations.

The company, which provides web sites selling tickets and merchandise for major pop acts, including Robbie Williams, Kaiser Chiefs and Arctic Monkeys, needed to improve speed and reliability to support growth in its internet sales.

Peter Robinson, Trinity Street’s IT director, says the managed servers from supplier Pipex are needed to cope with the rapid expansion of the business.

‘If a band comes along, we provide them with a web site branded in their name, that they can use to sell tickets or T-shirts and other things like that,’ he said.

‘Everything is done in the customer’s name, so when a fan uses our system, they never know they have dealt with us.’

The firm has increased sales from £398,000 in 1994 to £5.2m in 2005, but this growth has caused very big spikes in server traffic for ticket sales.

The move to the new hosted system will give Trinity an infrastructure that is capable of handling these spikes, says Robinson.

‘We have been getting contracts for some very big artists, and we needed to be able to guarantee that we had the capacity to be able to achieve those sorts of sales,’ he said.

‘At peak times we are now looking at thousands of sales per minute.’