Looking to add outside content to video index

Google is looking to expand its video service to include content hosted outside of its server network, the company's director of Google Video Jennifer Feikin said during a roundtable discussion about online video at the Churchill Club in San Francisco.

"We actually don't want to aggregate [online video content]," Feikin said in response to a question if Google is seeking to become the online equivalent of a television network.

"We started it in that way to help people who have no means to have their content online, bring it online. We are now at a point where we'd love to link to other people's sites. That's something that we've thought about for sure. It's all about helping people find that content."

Google Video currently only indexes and searches video content that is hosted on the search engine's servers, but does not allow its users to find content that's hosted on individual websites or from video hosting services such as YouTube or Revver.

An expansion of Google Video with outside content would be a logical next step for the search giant, because the company states its mission is to" organise the world's information".

Feikin did not specify how long it would take for the company to develop its video service.