Telco gaints snaps up online reseller after months of rumours

Following months of speculation BT has acquired online reseller dabs.com as the telco giant attempts to strengthen its online sales.

CRN predicted last week (CRN, 18 April) the acquisition of dabs.com was imminent, with BT in the frame.

Ian Livingston, chief executive of BT Retail, said: "Dabs is a dotcom success story and one of the best companies in its field. Dabs’ outstanding expertise will boost BT’s online power to sell innovative, value for money, communication and converged IT products and offer great service to a wide range of customers.

“This purchase strengthens our online IT and digital products sales and service presence for small and medium-sized businesses as well as for consumer customers.”

Jonathan Wall, marketing director at dabs.com, said: “This is a very exciting time. We are delighted with this development and we’re confident that this will prove to be
rewarding to both our business partners and our customers.

"The combination of our expertise in online retailing together with BT’s brand and product and service heritage offers tremendous opportunities.”