Microsoft to quench Xbox 360 thirst

Microsoft to quench Xbox 360 thirst


Game console maker beefs production capacity

Microsoft will at least double the number of Xbox 360 gaming consoles that it ships to retailers on a weekly basis.

The game computers have been in short supply ever since Microsoft first started shipping the devices in November last year.

Microsoft achieved the production increase by adding a third manufacturing facility. The software vendor has outsourced the production of the gaming devices to Flextronics and Wistron and has now added Celestica.

The Xbox 360 comes in two versions. Most gamers would prefer the regular Xbox 360 game system over the cheaper Xbox 360 Core System. The latter is considered less desirable because it won't play games that were designed for the first generation Xbox consoles and lacks the ability to play games online. The limited appeal of the core systems is reflected in a higher availability.

Together with the production spike, Microsoft unveiled 16 new game titles developed for the Xbox 360.

The increased production capacity comes shortly after Sony said that it won't start shipping its next generation PlayStation 3 console until November this year. Although this gives Microsoft more of a head start in the console war, analyst firm NTP predicted that Sony will maintain its dominance nonetheless.