Chinese PC vendor launches first partner scheme
Lenovo has launched its first partner programme since acquiring IBM's PC division two years ago in an attempt to take advantage of an expanding SME PC market.
The Lenovo Partner Network, which will become active next month, was described by the vendor as an end-to-end channel programme and covers the " entire lifecycle of the partner relationship", such as recruitment, education, training, sales, marketing tools and service and support.
"We have spent the last 10 months designing this programme and it's designed to grow our business through the channel globally. We have roughly 200 channel partner in the UK at the moment, but we are looking to grow this up significantly now," Karen Williams, head of marketing at Lenovo, told CRN.
Under the Partner Network programme partners are divided into two categories: Lenovo Business Partner level and Premium level.
Business Partners will act as the primary route to market for Lenovo's SME-focused sales, where as Premium level partners be rewarded with enhanced benefits for their loyalty to or growth with the PC vendor.
Williams added that the vendor will also expand the new programme with regional variations after its initial April launch, such as marketing programmes.
William Amelio, chief executive of Lenovo, said in a statement: "We’re specifying business partners as the primary route to market for small business offerings. Together, we will bring customers a larger selection of products and services that fit their business and personal computing environments as well as their budget."
Partner Network also consists of four core pillars: Improving Opportunities, Enhancing Demand Generation, Broadening Portfolio and Making it easy to business with Lenovo, which Lenovo claimed would expand to its ability to support partners.
Lenovo has launched its first partner programme since acquiring IBM's PC division two years ago in an attempt to take advantage of an expanding SME PC market.
The Lenovo Partner Network, which will become active next month, was described by the vendor as an end-to-end channel programme and covers the " entire lifecycle of the partner relationship", such as recruitment, education, training, sales, marketing tools and service and support.
"We have spent the last 10 months designing this programme and it's designed to grow our business through the channel globally. We have roughly 200 channel partner in the UK at the moment, but we are looking to grow this up significantly now," Karen Williams, head of marketing at Lenovo, told CRN.
Under the Partner Network programme partners are divided into two categories: Lenovo Business Partner level and Premium level.
Business Partners will act as the primary route to market for Lenovo's SME-focused sales, where as Premium level partners be rewarded with enhanced benefits for their loyalty to or growth with the PC vendor.
Williams added that the vendor will also expand the new programme with regional variations after its initial April launch, such as marketing programmes.
William Amelio, chief executive of Lenovo, said in a statement: "We’re specifying business partners as the primary route to market for small business offerings. Together, we will bring customers a larger selection of products and services that fit their business and personal computing environments as well as their budget."
Partner Network also consists of four core pillars: Improving Opportunities, Enhancing Demand Generation, Broadening Portfolio and Making it easy to business with Lenovo, which Lenovo claimed would expand to its ability to support partners.
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