No change at the top

Internet search giant Google dominates the search engine market in the UK, referring nearly three out of every four search engine visitors, according to new data from web analysis firm WebSideStory.

For the month of February, Google referred an average of 74.67 per cent of all UK visitors to other sites on the web, compared to just 9.3 per cent for its nearest competitor, Yahoo, according to the WebSideStory Index,

Google’s search referral percentage in the UK exceeds both the US average for the month (55.39 per cent), as well as the global average (62.4 per cent).

“Even more so in the UK than in the US, when people think of search, they think of Google,” said Rand Schulman, chief marketing officer for WebSideStory.

Rounding out the top five in terms of search referrals were Yahoo (9.30 per cent), MSN (5.46 per cent), AOL (4.21 per cent) and Ask Jeeves (2.28 per cent).