Blacklist causes some advertisers to cancel adware contracts
Three of the advertisers that were listed earlier this week as advertisers on 180solutions adware network have cut their ties with the company.
Altrec, an online store selling outdoor clothing and gear, has "discontinued its experiement with 180solutions indefinitely," the company said. The company stressed that the test had been limited in its scope, with Altrec spending no more than $440.
Online mobile phone store Letstalk.com too has cut all ties with the adware maker, chief executive Delly Tamer said in an emailed statement.
Both companies are working to revise their advertising and affiliate policies to prevent future incidents.
Lastly GreetingCards.com said that it was unaware of 180solutions' history of unfair and deceptive practices and has cancelled its contracts with the firm.
The Center for Democracy & Technology on Monday published a report that listed twelve companies that used 180solution's network to advertise its products. In addition to the other three, the reported singled out Club Med Americas, eHarmony, NetZero, ProFlower, PeoplePC, PerfectMatch, True.com, uBid and Waterfront Media.
The report aimed to cut the revenue stream from questionable adware vendors and expose the intricate chains of partnerships within the advertising industry. These can cause ads from showing up on adware networks without the advertisers' knowledge or consent.
The organisation had tried contacting all companies prior to the study's release, but didn't hear back from most of them. All three companies claimed that they had never received the CDT's letters.
David McGuire with the CDT said that the organisation has been contacted by several of the blacklisted companies and is prepared to update its report if the advertisers can provide additional information.
Adware is designed to serve advertisements to the user, often through pop-ups, and is based on the sites that a user visits. The software typically collects information on surfing habits.
The software is controversial because it uses deceptive practices to get itself installed. Adware distributors often cloud the true intentions of their applications, which often come bundled with free games or other free software.
Botnet operators are also known to install adware on computers in their networks because the adware distributors offer money for each installation.
Three of the advertisers that were listed earlier this week as advertisers on 180solutions adware network have cut their ties with the company.
Altrec, an online store selling outdoor clothing and gear, has "discontinued its experiement with 180solutions indefinitely," the company said. The company stressed that the test had been limited in its scope, with Altrec spending no more than $440.
Online mobile phone store Letstalk.com too has cut all ties with the adware maker, chief executive Delly Tamer said in an emailed statement.
Both companies are working to revise their advertising and affiliate policies to prevent future incidents.
Lastly GreetingCards.com said that it was unaware of 180solutions' history of unfair and deceptive practices and has cancelled its contracts with the firm.
The Center for Democracy & Technology on Monday published a report that listed twelve companies that used 180solution's network to advertise its products. In addition to the other three, the reported singled out Club Med Americas, eHarmony, NetZero, ProFlower, PeoplePC, PerfectMatch, True.com, uBid and Waterfront Media.
The report aimed to cut the revenue stream from questionable adware vendors and expose the intricate chains of partnerships within the advertising industry. These can cause ads from showing up on adware networks without the advertisers' knowledge or consent.
The organisation had tried contacting all companies prior to the study's release, but didn't hear back from most of them. All three companies claimed that they had never received the CDT's letters.
David McGuire with the CDT said that the organisation has been contacted by several of the blacklisted companies and is prepared to update its report if the advertisers can provide additional information.
Adware is designed to serve advertisements to the user, often through pop-ups, and is based on the sites that a user visits. The software typically collects information on surfing habits.
The software is controversial because it uses deceptive practices to get itself installed. Adware distributors often cloud the true intentions of their applications, which often come bundled with free games or other free software.
Botnet operators are also known to install adware on computers in their networks because the adware distributors offer money for each installation.
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