Rise in online booking spells the end for call centre and high street shops

British Airways is to cut 400 jobs in its traditional sales locations following a surge in the number of customers booking air travel online.

"It is clear that increasing numbers of our customers want to book and organise their travel plans with BA via the internet. This is a travel industry trend and we have to ensure that our business reflects this," said Martin George, commercial director at the airline.

BA said that its call centres have received nine million fewer calls since 2001, and that it will close its Belfast call centre as a result.

This closure will result in the loss of 100 jobs. BA's call centres in Manchester and Newcastle are unaffected.

The company also plans to close its chain of UK travel shops, resulting in a further 300 job losses.

"This decision is not a reflection on the professionalism and efforts of our staff in these areas. It is about ensuring that we respond to changes in the marketplace," said George.