VoIP vendor looks to increase its partners in 2008 to push its presence in the UK channel and strengthen turnover

Startup voice over IP (VoIP) software vendor 3CX is focusing on recruiting more partners in the UK to build its presence in the channel.

In September, it signed Zen Software to distribute its VoIP solutions in the UK and already has 50 partners, a number it hopes to double in the next 12 months.

The vendor, which was founded in 2005 and has been active in the channel since April this year, also has offices in the US and Cyprus.

“We are committed to increasing our presence in the market with our focus on recruiting more resellers,” said Nick Galea, chief executive of 3CX. “Our partners are already playing a vital role. They are important to us and we are aiming to have more on board to add to our growth.

“We think 100 partners would be a good number to have.”

Galea explained the company will target resellers that are looking to move into the VoIP space. He also suggested resellers should look at offering extra services to customers to protect their revenue streams.

“Resellers are limited as they cannot install phone systems and lose out on extra turnover from their customers. Traditionally, a reseller would have to pass this job to a phone engineer who would profit from the business,” he said.

“With VoIP software, they can now do this and get more business.”