
The company which has its customer service and customer analysis center in Bangalore, India, was never too keen on the Indian market due to the fact that it had a subscription based revenue model and Indians are not too keen to pay for Web services which is obvious from the low uptake of premium e-mail services from other providers. However, AOL had recently launched a free service on September 12 and a company source on condition of anonymity has said that the Indian operation will be an advertising based revenue model.
AOL will have a tough fight with its Indian counterparts like Rediff, Indiatimes and international counterparts like Yahoo and MSN as it's a pretty late entrant in the Indian web services market.
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